About

Melbourne’s Leading Florist

Walking into our store is a delight to the senses with an abundance of fragrances, colours and textures. The store is lavishly stocked with fragrant Voluspa candles, hand and body products, French milled soaps and beautiful glassware. Our flower tables are brimming with the most delicious, lush and lasting blooms available sourced from the best local flower farms and overseas growers. Our designers have worked all over the globe in the most prestigious studios combining their skills to create the most lavish work. You can be assured to delight the recipient with beautiful flowers and gifts luxuriously wrapped in our signature gift wrapping that Victoria Whitelaw Beautiful Flowers is acclaimed for. These can be delivered anywhere in Melbourne and the Mornington Peninsula, whilst national and international orders can be fulfilled using like florists that we have personally selected.

Designing memorable weddings and events is a major part of our business and something we have become renowned for. We would be delighted to consult with you personally and together design a beautiful event which will leave your guests in awe of your styling. We have an extraordinary list of corporate and private clients including Melbourne’s most discerning families. One of our highlights was being chosen as the floral designer for Her Royal Highness Queen Elizabeth II on her royal visit to Australia.

Victoria Whitelaw is an extremely passionate second generation florist with style, elegance and individuality. She started working alongside her mother at a young age. Her floristry career has evolved from here, going on to own multiple stores of her own. Victoria has been an influential and valuable member of the flower industry for many years, competing overseas, winning many awards and demonstrating to her peers.

Everyday Victoria receives such pleasure from floristry. Working with such a beautiful product of nature and particularly the seasonality is something which constantly excites Victoria. Seeing change on the flower market floor and then emulating it into her exquisite store is just so exhilarating and thrilling for her. She frequents the local flower market multiple times a week to keep up to date with seasonal blooms and foliages, and the growing flower import trade. Her lavish store most certainly reflects this. Victoria puts her heart and soul into her business and this is evident by her loyal customer base and admirable reputation.

Victoria has much pleasure in inviting you to visit her store and looks forward to assisting you in any way possible.